전기차 고객 만족도의 구성적 메커니즘: 퍼지집합 질적비교분석, 상품학연구 , 제44권(집) , 제1호 , PP.115~122 , 2026.02.28

The underlying mechanism of user response to AI assistants: from interactivity to loyalty, INFORMATION TECHNOLOGY & PEOPLE , 제38권(집) , 제5호 , PP.2284~2304 , 2025.11.03

조절초점에 따른 교수실재감의 정서적 효과: 온라인 영어교육 학습자를 중심으로, 인문사회과학연구 , 제7권(집) , 제5호 , PP.177~196 , 2025.10.30

판촉 고지의 독점성이 소비자 구매행동에 미치는 영향, 인문사회과학연구 , 제7권(집) , 제3호 , PP.257~272 , 2025.06.30

Recipes for consumer loyalty intentions toward AI speakers: A complexity theory approach, Service Business , 제19권(집) , 제2호 , 2025.06.01

How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception, Journal of Product and Brand Management , 제33권(집) , 제6호 , PP.654~667 , 2024.08.09

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation, Journal of Retailing and Consumer Services , 제75권(집) , 2023.11.01

How special am I? Consumer responses to promotion individualization and notification exclusivity, Asia Pacific Journal of Marketing and Logistics , 제35권(집) , 제3호 , 2023.03.09